Local and Unbranded fashion retailers around the globe chase for the cheap needles to source their clothes from small manufacturers and countries with low labor costs and poor environmental governance. They put unrealistic low pricing for the manufacture. This pressure to reduce costs and speed up production in developing countries such as India takes SSAMI in a state where they face environmental and social corners being cut in the name of profit from retailers. Importantly, this continuous accumulation of cheap garments is only possible because of consumer demand for cheap clothing.  Consumers are not even aware of their behavior. That, in turn, has serious consequences on our health, our planet, and on garment workers’ lives